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Pay Per Click

Generate more leads converting them into sales with Knockout PPC.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically.

How can we help you?

Once you have created a new social campaign then it should be regularly checked in order to make it more effective and increase the audience. This is what we are good at. With years of experience and well trained and dedicated team we ensure that your campaign becomes a success. We analyse every aspect and make following adjustments to optimize campaign-

By continuously optimizing your pay-per-click campaigns, we target to grow your customer base and increase ROI. This is our style of working and with our dedicated team we try to make your PPC Campaign a success.

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  • Add PPC Keywords: We try to expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business and frequently searched on the search engine.
  • Add Negative Keywords: Moreover we also add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
  • Split Ad Groups: We offer an easy way to view your ads by improving click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
  • Review Costly PPC Keywords: Keeping in mind the financial aspect of the campaign, we review expensive, under-performing keywords and shut them off if necessary to use your capital spent in this campaign more effectively.
  • Refine Landing Pages: We modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates i.e. we don't send all your traffic to the same page.
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Advantage of PPC

  • It's good for searchers - Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means people don't mind advertisements if it fits their search needs on a search engine.
  • It's good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product.
  • It's good for search engines - PPC enables search engines to cater to searchers and advertisers simultaneously. Searchers increase the audience on the page while advertisers provide them revenues.
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It is definitely an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.Get started on a useful "PPC campaign" with Ardent Silicon.
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Search Engine Optimization

Make a strong online presence.

Organic search visibility is now a need for successful business and large cliental. If you aren't investing in search engine optimization then your competitor will always be a step ahead of you as savvy marketers know they need to invest in SEO if they are to maintain and grow their customer base.

It isn't just about keywords and links anymore. Before the user has even typed a query Information such as mobility, search history and user location are available to the search engines. And this information is being used to serve increasingly personalised results. Therefore you don't just need to optimise for keywords, but for user intent and context too. It is an evolving discipline that requires an experience and expertise to deliver results that last - and in today's quick and multi-dimensional world, all the developed and developing brands are approaching to SEO agencies for that particular offering.

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SEO Statistics for 2015-16

Organic search visibility is now a need for successful business and large cliental. If you aren't investing in search engine optimization then your competitor will always be a step ahead of you as savvy marketers know they need to invest in SEO if they are to maintain and grow their customer base.

What we can do for you -SEO ?

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Some of Our Results

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SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

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Social Media Marketing

It's Time To Get Social.

Social media users are the largest growing segment of the Internet. An effective social strategy can help you grow your business, maintain your social presence and engage with the audience.

Social media marketing has boomed in the last few years. It has become the major advertising tool for the companies to promote their brand and interact with their customers. Using sites such as Facebook, YouTube and Twitter plus creating informative blogs further increases the sites visibility on Google's search results. Whether it is a blue chip organisation, local business or a growing firm to get them established or to promote the new add-ons social media is one of the cheapest, fastest and easiest way.

Achieving this in a measurable and analytical way being part of the conversation can make social media marketing a challenging prospect. With the proper support however, joining the social campaign is an easy task and it ensures your brand promotion on social portfolio.

We support our customers in campaign till the end ensuring the successful promotion of his product on social platform. The services we offer are:

  • Proper strategy planning and its development in small stages.
  • Thorough research and auditing which assures that right channels are set up for the right audience in mind.
  • Provide you with proper post schedule which promotes the content already on your site and also the content which has to be uploaded.
  • Brand monitoring and providing you with periodic reports
  • Responsive support and tuition

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Social Media Statistics 2015-16

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An effective social strategy can help you grow your business, maintain your social presence and engage with the audience.Don't let your competitors beat you out in the socialcircle. Your next prospect could possibly come from social media.
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Online Reputation Marketing

You are what you are perceived to be.

In business, your reputation amongst your customers is everything and that’s the key point to generate your sales. Thanks to social media and review sites like Yelp, you can build a great online reputation speedily and viral it among the large audience easily. There's just one problem, The Internet moves faster than you imagine, and with a single wrong step, you can hit rock bottom just as quickly as you rose to that coveted 5-star rating. So what do you do when your online reputation is less than stellar? Online reputation management(ORM) services can help you stop, fix and prevent PR disasters, as well as protect and promote your brand.

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What is the best we can offer?

From real time online reports on your brand, competition and industry, to content management on blogs, wikis and several other relevant social media platforms, managing the SEO rankings and online profiles, we offer holistic online image management solutions. Following are the points we focus at-

  • Strategy development: We develop various strategies that are customized for dealing with disgruntled employees, sneaky competitors and target more serious customer service concerns.
  • Unique Style of Problem Solving: We have a vast experience of dealing in online business development projects. We are discrete and effective. We split our work into various small sections and then solve each problem till root-level.
  • Customised Support: No problem is too big, although you might not like what we find. We can talk privately if you have a large or complicated situation.
  • Software recommendations: Just like SEO and social media software, online reputation monitoring and management tools come in various forms as per your needs. If you need an in-house solution, we can consult with your team on which tools and software's are most effective for your budget, brand and resources.
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We have an in-house mix of the best of techies, creative junkies, social media pundits and marketing innovators to manage your online reputation. And as a client, you too remain an integral part of our team. The real clients for us are your end-customers. So we promote your brand virtually in the as if we are the part of your company and your customers are firstly ours.

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If you are a business owner, I'm sure you know that having a good reputation is important for business growth.

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App Store Optimization

A Crucial Piece of the Mobile App Marketing Puzzle.

With over 2 million mobile apps in the major app stores, getting your app discovered and known amongst the users is one of the common issues faced by mobile app publishers today. If you're in the mobile app space, it's important to understand the various methods for marketing your app. ASO is the process of optimizing mobile apps to rank higher in an app store's search results. The higher your app ranks in an app store's search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app's page in the app store.

The goal of ASO is drive more traffic to your app which automatically results in increase in number of users downloading your app.

First step involves a crucial understanding of your target customer base, including the keywords your targeted customers are using to find apps similar to yours. After you learn about which keywords are being frequently used, you will have a better understanding of the language of your potential customers. A crucial piece of any marketing plan is to understand your customers, once that is achieved, you can home in on your keyword choices.

We understand how important having the correct mobile data is for successful App Store Optimization. We've pretty good experience in this field gathering proprietary data to understand how users search inside the App Store and also what they search for. We are here to guide your apps to maximum visibility and maximum downloads.

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We work on simple question and try to come out with the best answer for you, i.e.-
Over 1,260,000,000 Mobile users are using app store search to find apps. How many have found yours?
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Email Marketing

A Modern Answer To an Age Old Dilemma.

Engage with your customers as Never done before. Email Marketing is one of the ways to achieve it; it acts like a megaphone that delivers right message at the right time.

When you have a unique and great product or service, you want to say it loud in the market, to let your existing and new customer know about it. At the same time you want to build a relationship with your new customers, so you're always fresh in their mind. Email Marketing is one of the ways to achieve it; it acts like a megaphone that delivers right message at the right time.

Email Marketing is a great channel for any organisation, start-up or brand looking to build relationship with its audience via communication direct to their inbox. It has the power to speak instantly and directly to your customers and can form a vital part in your online marketing strategy. The best part of this marketing medium is that it is timely, cost effective and ensures your business stands out.

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When you have a unique and great product or service, you want to say it loud in the market, to let your existing and new customer know about it. At the same time you want to build a relationship with your new customers, so you're always fresh in their mind. Email Marketing is one of the ways to achieve it; it acts like a megaphone that delivers right message at the right time.

Email Marketing is a great channel for any organisation, start-up or brand looking to build relationship with its audience via communication direct to their inbox. It has the power to speak instantly and directly to your customers and can form a vital part in your online marketing strategy. The best part of this marketing medium is that it is timely, cost effective and ensures your business stands out.

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SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Get Started